Amazon has announced today that it has joined forces with the National PTA for a new initiative called Family Reading Experience. Throughout 2013, the National PTA (Parent Teacher Association) and Kindle will work together to encourage family involvement with their children’s reading.
The new PTA Family Reading Experience will see Amazon donate thousands of e-readers to low income schools and organizational events. The main premise is to establish a set of free activities that engage the entire family. The activities focus on improving the reading skills of children between kindergarten and fifth grade. The program is designed to be easy for PTAs to implement events within their schools and to help teach strategies to parents and other adults for participating in their children’s reading process, with the goals of improving their children’s reading comprehension and motivation.
“National PTA is honored to work with Kindle to provide parents with proven techniques for improving their child’s reading fluency, comprehension and passion,” said National PTA President Betsy Landers. “The role of families in literacy does not end when children enter school. Families’ continued interest, involvement, concern, and caring make a significant difference in this crucial area of learning.”