Borders was in bankruptcy court earlier in the month, where it was selling off its intellectual property. Barnes and Noble was the winner of the auction and has purchased 48 million customer profiles.
During the last week Barnes and Noble has been sending emails to former Borders customers asking them to gravitate to the nations largest bookstore. If you have received an email, you do have an option to opt out of the transfer of your private information to B&N.
The purchase of the customer email addresses and information has raised eyebrows at the New York Attorney General Office and the U.S. Federal Trade Commission.
You can read a copy of the email Barnes and Noble sent out to the former Borders customer base HERE.