Barnes and Noble is having a press event on August the 20th and will be formally unveiling the new tablet they have co-developed with Samsung. In order to create some buzz the Nations largest bookseller has done something radically different from other product launches, hype.
B&N has borrowed a page out of Amazons playbook and created a new online commercial that features hardcore readers gushing over the new tablet. The essence of the video is looking at the reactions of first time users. This enhances the expectation that the software powering the Nooks will be radically different than anything seen before.