While the tablet segment right now is at the center of all the attention, what with the launch of the new gen iPad 2 along with the bevy of Honeycomb laced tablets, an e-book reader has in the meantime surprised all of us by having shipped three million e-book readers. It’s all about the Nook Color e-reader, though what is more surprising is that while Barnes & Noble takes pride in calling the Nook Color an e-reader, it is nearly a tablet PC. Now with the numbers on its side, it has even emerged as an iPad competitor. This in spite of the Nook Color differing from the Apple tablet both in its intended application as well as pricing (Nook Color costs $249 from Barnes & Noble) and targeted marketing.
The astounding figures of three million units of Nook Color have been revealed by the Barnes & Noble supply chain sources claiming that is the figure of the e-readers they have shipped since its launch last fall. In fact, a million units of Nook Color have found buyers in North America alone in the fourth quarter of 2010. Continuing with the upward swing, Barnes & Noble has sold 600,000 to 700,000 units of the Nook Colors during the first two months of this year.
Seems like, the tablet manufacturers have an unlikely competitor in the form of the Nook Color with an affordable price tag being one of the many contributions to its success.