Sony is developing a followup to the PRS-T2 e-Reader and it is poised to be submitted to the FCC within the next month. The company normally announces new devices in July and releases them in October. The big rumor right now is the deviation from the standard release cycle and getting a new product to market really soon. Sony normally discounts the current generation before it releases the new model.
The Sony PRS-T2 e-Reader is being discounted in the UK, with lighted case and AC charger for 139 euros. It is also being sold with a $20 discount at Best Buy and Future Shop in Canada. It is heavily discounted basically at most stores in the US, Canada, and UK.
Sony has recently revised its online ebook store and opened up a new book of the month club. It has ditched Google Books as an official partner and is doing great business with Overdrive. Now that Google Reader is being discontinued, the Evernote integration is a really big selling point. A new generation Sony e-Readers is due to be announced soon and it is rumored to use the same type of frontlight technology that the Kindle Paperwhite and Kobo Glo use.