Target is discontinuing sales of all Amazon Kindle e-Readers and the Kindle Fire by May 13 2012. The company has already suspended all online listings for Amazon devices. The Kindle Fire accounts for most of Target’s sales in the tablet department, which sold out nationwide on Black Friday 2011. The reason why they are not selling them anymore? A conflict of interest with Apple.
Apple apparently has made Target an offer to provide all their new projects and devices at a better rate if the retail chain plays nice. Target does not make much of a markup selling Amazon e-readers and tablets. The allure of “all things Apple” is a siren call that is hard to resist.
Many Target locations have Kindles in stock right now, but will be no longer ordering any and will remove them from all retail stores by May 13th. You can expect some massive deals to be had in the next few weeks leading up to the cutoff. Internal documents suggest the company is going to have a firesale leading up to Mothers Day.
Update: Reuters received an email from Target saying “Target is phasing out Amazon- and Kindle-branded products in the spring of 2012,” Target spokeswoman Molly Snyder wrote in an email to Reuters. “We will continue to offer our guests a full assortment of e-readers and supporting accessories.”
via The Verge
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.