Welcome to the Good e-Reader Community Forum. This is a terrific place to discuss digital reading in the modern world. Join the fun and register for a free account to foster relationships with other users today!
Hardly anyone is buying the Kindle Colorsoft e-reader
The Kindle Colorsoft represents several things for Amazon. It is their first fully colored E-ink e-reader and the most expensive book reader. However, when the device is not on sale for special occasions such as Mother's Day, Prime Day, or Black Friday, hardly anyone buys it compared to the Paperwhite or the base model Kindle.
In the past calendar month in the United States, the Kindle Colorsoft only sold 5k units. On the other hand, the Paperwhite and base model Kindle both sold over 10,000 units. Meanwhile in the United Kingdom, the Kindle Colorsoft sold a paltry 500 units, the Paperwhite sold 3k units and the base model Kindle sold 4k units last month. In. Germany, the Kindle Colorsoft sold 500 units, the Paperwhite sold 6k, and the base Kindle sold 1k. In Spain, the Colorsoft sold 100 units, the Paperwhite sold 2,500, and the base model Kindle sold 2k.
The sales data above is available on all of the Amazon sites, and they provide basic sales data on how many products are sold on a month-by-month basis. The system caps at 10,000 units, so likely in the United States, the Paperwhite and the base Kindle are far higher. However, in all countries where the Kindle Colorsoft is being sold, it barely moves the needle compared to the other models. This could be due to the other Kindles being significantly cheaper.
I believe the big reason why the Colorsoft does not sell