A couple of weeks ago, Amazon announced two new colours for the 11th-generation Kindle Paperwhite and the Signature Edition. You can now buy e-readers in Denim Blue and Agave Green; Amazon has excellent cases in the same colours. Amazon sent Good e-Reader the new colours, and Agave Green stood out. The colour is more of a pastel, soft, and muted green. Not only is the back green, but it wraps around the edges. When you look directly at the screen, there is an outline of green.
When paired with the case, the two colours shine. The leather case has a magnetic strip that keeps it closed during transport and automatically put the Kindle to sleep. When opening the case, it wakes it up again. Inside the case is plastic on one side, where your Kindle is inserted, and on the other is suede, which protects the E INK screen.
With the two new colours and the cases, Amazon pulls a page out of Apple’s playbook. Usually, close to the Spring, Apple releases an exclusive new colour for the iPhone to help drive sales. This is the first time, that early in the Kindle lifecycle, that Amazon debuted two new colours for their most popular e-reader.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
