New Consumer Intelligence Research Partners data shows that Amazon had 101 million U.S. Prime members at the end of last year. The research group says 62% of Amazon’s U.S. customers are Prime members and have an average annual spend of $1,400 compared to the $600 for non-members. Of the members, 36% pay the monthly fee, 58% pay for the entire year and 7% are on free trials.
Amazon Prime costs $119 per year or $13 per month. That includes free two-day shipping and reduced rates on overnight shipping, as well as access to a variety of digital content through Amazon’s Prime Video, Prime Music, and audiobooks in Audible.
The company has been extremely secretive about its Prime figures, but CEO Jeff Bezos revealed in a shareholder letter in April 2018 that Prime had 100 million subscribers globally at the time. Bezos didn’t break out figures by region, so it wasn’t clear how many U.S.-based subscribers Amazon had at the time.
Amazon must be generating close to $12 billion dollars in Prime subscriptions just in the US, which means their worldwide figures are over $20 billion dollars.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
