With an already overwhelming presence in the mobile devices segment, Google now wishes to engage with consumers at a more deeper and personal level. The search giant made that amply clear at the SXSW with Senior Vice President Sundar Pichai announcing the launch of a SDK that will enable developers to make apps for wearables. Right now that seems to be applicable more to smartwatches and fitness tracking devices, though Pichai is envisioning the wearable segment to get more and more intimate in the coming years. Maybe we can have smart jackets in future, or even a smart device implanted under the skin to keep track of vital health parameters at all times.
Coming back to the present, Pichai promised the SDK will be made available in just about 2 weeks’ time. This will be accompanied with the way Google perceives the smart wearable segment to evolve in the next couple of years. The company also stated they will come up with a version of Android for use in smartwatch devices. The new OS variant will draw heavily from Google Now and search feature and is expected to be launched towards the end of this month. Google is also reported to be collaborating with LG Electronics in developing a smartwatch of its own in what surely is going to be the Nexus equivalent of a smartwatch device. The smartwatch is slated for launch in June during the Google I/O conference.
The above development is accompanied by similar efforts on part of Google to have its OS be seen in almost as many segments as possible. Back in January, Google had announced the Open Automotive Alliance the comprises of car makers such a GM, Hyundai, Audi, Honda Motors as well chipmaker Nvidia that looked for ways to implement the Google Android OS for use in the automotive sector.