That’s the latest tagline Apple is using to promote its bestselling tablet the iPad. Released just last night during primetime, the newest TV commercial is aimed at showing the iPad’s versatility, how it can pull off a range of tasks with elan.
The ad focused on some of the most popular iPad apps like Epicurious, Flipboard, Fruit Ninja, iBooks, Brushes, Pages, The Elements and Star Walk with each of the ad followed with a single word that seems to answer the question ‘what is the iPad?’ And the words that have been used to describe the iPad are ‘Delicious, Current, Learning, Artful, Friendly, Productive, Scientific. Of course, the ad did also mention the iPad is ‘Magical’ as well, something that Apple has been using to describe the iPad ever since it was launched.
There have been two commercials prior to this to promote the iPad. Not that the iPad is losing out on consumer preference as Apple is still finding it hard to satisfy consumer requirements with demand outstretching supply. Also, the iPad is still a lone player in the tablet segment as there has been no viable competitor in the four months since it was released. The iPad’s dominance remains unchallenged though it seems Apple is keen to keep the excitement going.