Pixel Qi Working on New Retina Display Screen Technology

Pixel Qi is enamoured with the Apple iPad 3, but is not impressed with the overheating issue or the 8 watt power draw. The company is working on a next generation screen that draws very low power and has the same resolution. CEO Mary Lou Jepsen wrote, “We can now announce that we can match or exceed the image quality of the screen in the iPad3. We have a new architecture that matches the resolution of the ipad3 screen, and its full image quality including matching or exceeding contrast, color saturation, the viewing angle and so forth with massive power savings. We even added a very low power mode that runs at a full 100X power reduction from the peak power consumed by the iPad3 screen. We are finalizing our partner(s) on the development of this new screen family and the sizes we will make it in.”

One of the  main benefits of Pixel Qi technology is that it is designed to work in direct sunlight and poses an alternative to e-ink. It’s biggest mass market product was the Notion Ink Adam which was released a few years ago. When we caught up with John Ryan the CFO at CES, he said the company was focusing on Asia and the Military because the consumer market was not accepting the technology like he had expected.