Zinio happens to be the world’s most sought after newsstand right now, and may have enhanced its appeal even more with the launch of its latest offering Explore. Zinio apps allow for purchasing and reading content on either iOS or Android platforms, and while the app itself came free of cost, the content needed to be purchased. Zinio Explore changes the rules by offering all the latest magazine content but completely free of cost. The magazines that Zinio Explore covers include Bloomberg BusinesWeek, The Economist, PC World, T3, Maxim, or New Scientist.
The strategy that Zinio is applying by allowing users access to some of the articles for free is to get the interest of the user. Once tasted the user would want to get the complete version of the magazine or the user might even feel tempted enough to go in for annual subscriptions, which is what Zinio wants to add to its revenue.
With Explore, Zinio also wishes to reach out to those who are habitually reading magazines but do not like to pay for the same. It is these customers who would be snared by this strategy of Zinio.
The new feature of Zinio Explore indeed has quite a positive effect on magazine readers and reason enough to want to switch on the app every day to check out for newer bits of the magazine.
“With Zinio, just like browsing a newsstand, readers can pick a magazine and read a quick article,” said Zinio President and CEO Rich Maggiotto. “But unlike a real-world newsstand, or any other digital newsstand, Zinio offers 5,000 magazines, covering every subject. Our readers can enjoy domestic titles, as well as hard-to-find content from around the world — we’re providing the first truly global newsstand.”
However, there is a rider though as Zinio Explore will only be compatible with tablet PCs running Android 3.2 and above. Pity, the vast majority of tablet users with Android 2.3 on board will be left out of the Zinio goodie.
Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email