Apple is close to abandoning a 30 year relationship with TBWA/Media Arts Lab and putting their future into the hands of Beats Audio co-founder Jimmy Iovine. The Cupertino company is said to be developing their own in-house marketing solutions for print, radio, television and internet advertising. They have hired close to 1,000 media buyers and creatives  to assist in this … [Read more...] about Apple to Put Marketing Future into Beats Jimmy Iovine
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Apple May Integrate Beats Audio in Future iPad Products
Apple is in talks to buy Beats Audio for $3.2 billion dollars and integrate their technology into future iPhone and iPad products. This will boost the overall sound performance and give the company new headphones, speakers, docking stations and ear buds to sell. The acquisition of Beats Audio makes sense for Apple. Earlier in the year Beats launched the Beats Music service, … [Read more...] about Apple May Integrate Beats Audio in Future iPad Products
HP WebOS tablet leaked specs
The way things are shaping up around the WebOS based tablet that HP launches February 9th. The overall feeling harks back to the days when Apple had just launched the iPad and everyone thought it was just a matter of time before HP unleashes the Slate device that would go on to tame the iPad. It was a time when HP had ensured the HP Slate never went out of news by releasing … [Read more...] about HP WebOS tablet leaked specs