coke

Coca-Cola has revised their UK website and implemented a very unique digital magazine concept. The company has hired an editorial staff to focus on storytelling in a bid to drive brand engagement by making the site more ‘socially enabled’. I kind of dig the new direction that Coke is going in. There is a sense of Buzzfeed infusion that makes you want to click and read the … [Read more...] about Coca-Cola Unveils Digital Magazine Concept for UK Website