Batten down the hatches, all hands on deck, there is an e-reader price war beginning and we could see e-readers being lowered in cost to a mere $99.00 by next year. The Amazon Kindle 2 World edition has dropped in price this year from $299.99 to $259.00. Meanwhile, Sony is experimenting with a lower cost electronic reader by offering the Sony PRS 300 for $169.99 instead of … [Read more...] about An E-Reader Price War is happening – Trends and Forecasts