In 2012, Google acquired the rights to Frommer's Guidebooks from John Wiley. The company decided to initiate a digital strategy to market the popular series of travel guides on the Google Books platform. A few weeks ago, Google announced that it was suspending the imprint and giving up on trying to make it work. Arthur Frommer announced today that he reacquired the rights to … [Read more...] about Frommer’s Guidebooks Get a New Lease on Life
Frommer’s Guidebooks
Google Has Ceased Publication of Frommer’s Guidebooks
In August 2012, Google had purchased all of the assets from John Wiley for the Frommer's Guidebook franchise. The deal cost the big G almost 22 million and the move was made to have a hot property to publish and call its own. Google sold the books in physical bookstores and also published the digital editions online. Today, it is official that Google has ceased publication on … [Read more...] about Google Has Ceased Publication of Frommer’s Guidebooks