London based publisher Penguin had pinned great hopes on the iPad and had predicted an increase in the sales of it e-books on the back of success of the iPad. It went on to deliver a rich book reading experience on the iPad where a book need not be read from cover to cover. Instead, the mega publisher has made e-books to come with embedded media content like audio and video. In … [Read more...] about Apple’s iPad is Penguin’s Friend. Amazon Enemy?