Barnes and Noble bet big when they decided to forgo hardware design on their latest tablet and instead sourced it to Samsung. This allowed the bookseller to focus on the reading experience and actually devote money to hyping the hell out of it. Apparently their blitz media has earned them the Internet Marketing Association’s (IMA) ‘Innovative Brand Award’ for 2014. From … [Read more...] about Barnes and Noble Wins Marketing Award for Samsung 4 Nook Campaign
Good e-Reader