Companies both big and small have made a practice of enticing customers into their establishments with free wifi, which encourages consumers to spend more time lingering in the business than they otherwise might have, as well as helping them to build a brand loyalty with companies who take steps to meet their needs. Service-savvy companies like Barnes and Noble have even … [Read more...] about NYT Offering Free Content to Readers Via Starbuck’s WiFi
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Starbucks eBook of the Week Feature Earns Customer Disdain
Starbucks in the USA offers a free ebook of the week program as part of its relationship with Apple. Customers may be familiar with the iTunes free song of the week, but recently they started to offer ebooks. This new problem is sparking outrage on the Starbucks Message Boards and resulting in much ire. "Starbucks is featuring an extended sample of the book 'The Night … [Read more...] about Starbucks eBook of the Week Feature Earns Customer Disdain