Apple, as was speculated for months now, has lined up a twin treat today. Not only did its Cupertino event yield the new iPhone 5s, but there is the iPhone 5c as well. The iPhone 5c is basically a stripped down version of the flagship iPhone, and lacks the premium build and feel but makes up for both with a low initial cost of just $99. Apple has also resorted a generous use of plastic to keep costs low, though the same has also allowed them to introduce several color options easily.
As things stand right now, the iPhone 5C will be available in bright shades of yellow, red, white, green, pink, and blue. The iPhone 5c is powered by an A6 chip and includes an 8 megapixel camera. There is also a steel frame that is plastic coated but serves as the radio antenna. To be available in memory size options of 16 and 32 GB, the iPhone 5c has been priced $99 and $199, which involves agreeing to a two year contract. If that is not cheap enough, the iPhone 4 is now available for free.
Increasing competition from Android and other smartphone makers such as Samsung has forced Apple to shed its single flagship iPhone strategy. Apple, with its budget-oriented iPhone 5c, aims to cater to a bigger user base that otherwise would have remained loyal to Android. Samsung currently has a smartphone offering in almost every price range. However, with the 5c now in place, users will get to experience iOS 7 at an even lower price bracket. What remains to be seen now is how big an impact the iPhone 5C makes on the entire budget smartphone segment.