Esquire has developed a new weekly magazine that is exclusive to the Apple iPad. The first 30 days are free, and every Thursday a new issue will be automatically delivered to consumers’ devices.
Its curated content spans Style, Gear, Food & Drink, Culture, and Women, using text, pictures, audio and video content, and the ability to buy clothes, tickets, box sets, and reserve restaurant tables without leaving the magazine app. Sometimes the app will recommend music, videos, or television shows and link directly to the iTunes store to make a purchase or rent it.
Editor of Esquire Alex Bilmes said, “We are so excited to be the first men’s magazine to embark on this kind of digital innovation and it’s fantastic to see Esquire setting the standard for the men’s market.”
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
