Hearst has just hired Robertson Barrett, the former VP of media strategy and operation at Yahoo, to run their digital newspaper division. Barrett will be responsible for 15 daily and 36 weekly newspapers. Mark Aldam is the president of Hearst Newspapers and he has his product grow significantly in the last four years. Their audience has increased 23 percent, while revenue … [Read more...] about Hearst Hires Former Yahoo Exec To Run Digital Newspaper Division
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Hearst Intends on Launching a New Magazine in 2016
Hearst Magazines, the company behind Elle, Cosmopolitan, and Good House Keeping is planning on launching a new publication in 2016. President David Carey made the bombshell announcement in his end of the year memo to employees. "We hope to enlarge our print portfolio, through new joint ventures, spinoffs from existing titles and strategic acquisitions," Carey wrote in the … [Read more...] about Hearst Intends on Launching a New Magazine in 2016
Hearst Offers New Cosmo-Themed Digital Video Subscription Service
As more and more print publishers look for ways to stay relevant in the digital landscape, creative solutions to meeting their readers' needs continue to evolve. This is especially true of print periodical publishers, as more consumers are turning to other sources to stay on top of news and entertainment. Hearst Corporation, who is arguably one of the largest media … [Read more...] about Hearst Offers New Cosmo-Themed Digital Video Subscription Service
Esquire Weekly Launches on the iPad
Esquire has developed a new weekly magazine that is exclusive to the Apple iPad. The first 30 days are free, and every Thursday a new issue will be automatically delivered to consumers' devices. Its curated content spans Style, Gear, Food & Drink, Culture, and Women, using text, pictures, audio and video content, and the ability to buy clothes, tickets, box sets, and … [Read more...] about Esquire Weekly Launches on the iPad
Hearst Magazines Hit One Million Active Subscribers
The Hearst Magazine Publishing division has seen rapid growth on tablets since the company formed a strategic relationship with Apple. In January, the two sides announced a new partnership with the Apple Newsstand that delivers the Digital Editions of its entire catalog days before print and and other sources. This means if you are a fan of Car and Driver, Popular Mechanics, … [Read more...] about Hearst Magazines Hit One Million Active Subscribers
Hearst Digital Magazines to Undergo a Rapid Transformation
Hearst Publishing has verified today that the company's entire magazine library will be undergoing a dramatic change. Hearst intends on employing a new design to all of its standalone websites to appeal to any sized screen on a mobile device, tablet, or PC. Tom Smith, Hearst’s vice president of technology and strategy, called the new initiative a "responsive design." The new … [Read more...] about Hearst Digital Magazines to Undergo a Rapid Transformation
Hearst Magazines Irons New Agreement with Apple Newsstand
Publisher Hearst has ironed out a new agreement with Apple's Newsstand to deliver the Digital Editions of its entire catalog days before print and and other sources. This means if you are a fan of Car and Driver, Popular Mechanics, Esquire, Seventeen, and Harper’s Bazaar among many others, you will get them on Newsstand days before anywhere else. The new agreement varies for … [Read more...] about Hearst Magazines Irons New Agreement with Apple Newsstand
Adobe DPS Brings New Publishers On Board
Now that greater-than-ever numbers of consumers are engaging with reading content on their tablets, there are a number of considerations to keep in mind when a publisher attempts to make the leap from a print edition to a tablet-based digital edition. Adobe's Digital Publishing Suite has worked for some time at making the transition as easy as possible, especially for those … [Read more...] about Adobe DPS Brings New Publishers On Board
Publishers to Release Figures on Digital Magazines
Highly specific information on sales figures involving digital publishing has always been kept very quiet, with most retailers only releasing very general hints about how their numbers appear to be faring. Everything from the precise units of devices sold to the exact number of ebooks purchased has been closely guarded. Now, Hearst publishers will be following the lead of … [Read more...] about Publishers to Release Figures on Digital Magazines
Cosmo Breaks Hearst Milestone with 100,000 Paid Subscriptions
Cosmopolitan magazine is the first publication by Hearst to hit 100,000 paid digital subscribers. This takes into account sales in the iPad, Kindle, Nook, and Zinio platforms on many different operating systems. Hearst Magazines has sold more than 500,000 digital subscriptions across its portfolio to date and expects to reach 1 million by the end of 2012. David Carey, … [Read more...] about Cosmo Breaks Hearst Milestone with 100,000 Paid Subscriptions