As more and more print publishers look for ways to stay relevant in the digital landscape, creative solutions to meeting their readers’ needs continue to evolve. This is especially true of print periodical publishers, as more consumers are turning to other sources to stay on top of news and entertainment.
Hearst Corporation, who is arguably one of the largest media conglomerates in the US with dozens of major newspapers, hundreds of magazines, and even a number of television stations, has announced the launch of a new digital video subscription service aimed at a key market, all themed around one of its most iconic magazines, Cosmopolitan.
Cosmo, as its more commonly called, is a lifestyle magazine designed for a key demographic of women, and Hearst’s new venture will seek out that same demographic with streaming health and lifestyle videos for a monthly subscription fee. Billed much like Netflix and at a similar price point of $9.95 a month, the videos will have a decidedly Cosmo-like flair.
“Basically, it’s Netflix for fitness and lifestyle content…Cosmo-style…with workout videos with names like ‘Get in the Mood Yoga,’ dating advice that takes you into the mind of a man, food and fashion tips and even healthy(ish) cocktail recipes,” said Neeraj Khemlani, head of Hearst Digital Studios and co-president of Hearst Entertainment & Syndication, in a press release. “It’s our first channel and we look forward to developing more brands–both inside Hearst and with outside partners—into new over-the-top video networks that can be accessed by subscribers on any platform or device, at any time, anywhere in the world.”
“We want to empower our Cosmo audience to feel sexy and strong, without sacrificing any of the fun,” said Joanna Coles, editor in chief of Cosmopolitan. “There’s an inextricable link between looking good and feeling good, and CosmoBody inspires women to create that connection whenever they need it, wherever they are.”
The CosmoBody channel is available now.