The world is now a digital space where most of everyone's routine revolves around gadgets. One sector that this digitization has majorly influenced is print media. For example, in the U.S. Census Bureau's Service Annual Survey, the newspaper sector’s total earnings declined by 52% between 2002 and 2020. Moreover, print media like magazines, trade publications, and journals have … [Read more...] about Why Magazine Ads Still Have a Place In Your Media Plan
digital magazines
Media companies look to digitalization of print titles to spur growth
A new trend to be witnessed in the consumer magazine segment is the increasing interest shown by online media companies in acquiring traditional print magazine brands. Such companies are aiming to achieve higher growth by digitizing such print magazines which will open up a much wider segment of the market hitherto impossible with their print counterparts. There also are … [Read more...] about Media companies look to digitalization of print titles to spur growth
Overdrive has doubled the amount of digital magazines on their platform
Overdrive unveiled a new digital magazine system in June and they launched with 50 titles. The company ironed out a deal with Magzter for their catalog, which seems to be working. Over twenty thousand magazine checkouts have been racked up in the past month and thousands more are occurring every day. In order to make their digital catalog viable, Overdrive has just doubled … [Read more...] about Overdrive has doubled the amount of digital magazines on their platform
Digital Magazine Subscriptions are on the Rise
It might be considered a moot point by now, but digital magazines are experiencing growth while print is on the decline. According to the latest ABC audit, the average circulation of magazines fell on average by 5% in the first half of 2015, while digital circulation rose to 409,414 in the period, up 21% year-on-year. What is interesting about this latest report is that … [Read more...] about Digital Magazine Subscriptions are on the Rise
What Digital Format Do you Enjoy the Most?
There are a multitude of digital formats that people read via apps or online. From e-books to digital magazines, there is no shortage of content that is made available via publishers. What is your favorite digital format? Today, we take a look at the results of a poll we have an over the course of the last two weeks. 229 people took part in our latest poll and we basically … [Read more...] about What Digital Format Do you Enjoy the Most?
Magzter Digital Magazine App Adds New Titles to Unlimited Subscription Plan
Just as ebook distributors competed for readers by offering the best in content, pricing, devices, and compatibility, digital magazine providers are also upping the ante when it comes to vying for consumer loyalty. That's why one of the relative newcomers in the digital magazine space, Magzter, has already signed more than 25 million customers since launching Magzter GOLD in … [Read more...] about Magzter Digital Magazine App Adds New Titles to Unlimited Subscription Plan
Are Paper Magazines Still Important?
Just as the debate once raged about the state of print-versus-digital book publishing, magazines and newspapers are feeling the pinch of that familiar argument. While supporters on both sides of the book format aisle proclaimed that their preferred format was here to stay and the other was on its way out, the same points could be made of digital news. Jeffrey Trachtenberg of … [Read more...] about Are Paper Magazines Still Important?
Digital Publishers Turning from Replica Magazines
Digital magazines and newspapers have long fallen victim to the replica syndrome that once plagued ebooks. As mere digital copies of the print original, these versions simply weren't taking advantage of all that the technology had to offer. But thanks to the development of magazine apps, embedded videos and hyperlinks, and other branches of digital formatting, digital magazines … [Read more...] about Digital Publishers Turning from Replica Magazines
PressReader, Kindle Update their iOS Apps
Two new updates have been released for what are arguably some of the most popular digital reading apps, the Kindle reading app and the PressReader digital magazine and newspaper app. Both apps have been given shiny new features or expansions of existing but recent updates. The Kindle app now supports eTextbook reading, which is big news because the iPhone now supports this … [Read more...] about PressReader, Kindle Update their iOS Apps
Digital Content Adds New Layer of Relevance to Libraries
Libraries have come a long way from the days of Alexandria. Once essentially no more than a museum of great works, libraries in the 21st century have had to reinvent themselves as a community-based center of learning and production, not just a place to put your name on the list for the latest James Patterson hardcover. With everything from technology centers, MOOC learning … [Read more...] about Digital Content Adds New Layer of Relevance to Libraries
Clippet News App Takes on Murdoch’s Empire
Rupert Murdoch's name is infamous in the world of print and television media, but a new startup is challenging his stronghold on the news empire. Clippet, a digital mobile app that offers users bite-sized portions of news with the option to select the story in order to hear the entire piece, is going after the busy, on-the-go crowd who still want to be connected to current … [Read more...] about Clippet News App Takes on Murdoch’s Empire
Magazine Media in the Digital Publishing Era
At this week's American Magazine Media Conference in New York, top CEOs and publishing experts from the magazine publishing sector examined the shifting role of their products and their viability in the digital age. While magazine publishing is still firmly rooted in the creation of a physical print product, digital magazine consumption has increased enough in the last few … [Read more...] about Magazine Media in the Digital Publishing Era
The Impact of Digital Magazine Covers
One of the early complaints about ebooks was that they weren't taking full advantage of the possibilities that digital provided. Rather than maximizing the full potential of the concept, early ebooks were just portable, digital, page-by-page replicas of their print counterparts. In an interesting finger-pointing twist, industry experts have now said the same thing about digital … [Read more...] about The Impact of Digital Magazine Covers
Competition in the Digital Library Content Market
Just as publishers and book retailers compete for reading consumers' time and funds, so too do digital content providers compete for the all-important library market. Companies like OverDrive and 3M Library System work to offer the largest catalogs of content, the most seamless patron experiences, and the most support in terms of technology and taking some of the circulation … [Read more...] about Competition in the Digital Library Content Market