Toronto Public Library Strikes Affiliate Deal with Indigo


The Toronto Public Library has implemented the ability for customers to buy ebooks via their website through a new affiliate program with Indigo Books. Users will be able to purchase the ebook they had borrowed from the library, or if the book has a long wait list, they can just straight up purchase it. The Toronto Library will earn a paltry 5% commission on every digital copy they sell.

This new program marks the broader push to open TPL up to new revenue sources. In the near future the library will begin printing advertisements on the backs of its due-date slips for a six-month trial period. The library is also investigating the possibility of running ads through its public wi-fi service.

Libraries are building more synergy with selling ebooks, rather than just lending them out for free. In essence, libraries don’t make any money from loaning out ebooks and the investment for a solid catalog often run upwards to $20,000. This is also the first time Indigo has partnered with a library and it makes sense they selected the one they did, because Indigo has its headquarters in Toronto.

We reached out to Chapters/Indigo for a comment on this story and they replied, “Indigo is delighted to welcome the Toronto Public Library as an affiliate partner. Booklovers can now enjoy the ease of access either borrowing or buying their books online through the TPL website, which also ensures a percentage of every book sold supports this vitally important community service.”

Michael Kozlowski (5220 Posts)

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels to international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send an email to

  • Sandra

    Hi, I think you mis-read the article about this. The program only includes print books at this stage, not eBooks.