Amazon has officially unveiled Prime Music, which is exclusively available to members who pay the annual $99 Prime subscription fee. The service is competing against a number of established players in the market, such as Spotify and Beats Music.
Prime Music has a catalog of over one million tracks, contributed from Warner Music Group and Sony Music – as well as from large independent labels.The largest label in the world, Universal has not contributed any material.
Amazon has their work cut out for them competing against Spotify, Deezer and soon to be acquired by Apple, Beats Audio. These two companies have over 20 million tracks, and have highly developed curated playlists.
With millions of music tracks to choose from, it can get overwhelming when you try and discover new music. Amazon Prime Music is launching with hundreds of “Prime Playlists” created by Amazon’s editorial team, grouped by genre (Pop, Alternative & Indie Rock) as well as context (Happy & Upbeat, Party Time & Entertaining, Work, Study & Reading and more) Most of the playlists have older tracks on them and new ones will take six months from their release to become available on the new Amazon service.
Amazon Prime Music will be available to listen offline and doesn’t need an internet connection once the content is downloaded. You will also be able to scintillate your ears on any of the Kindle Fire tablets, and iOS. I was told an Android app is incomming, but is not available yet.