Consumer’s “Most Desirable” Tablet Is the Apple iPad

yankee poll result

A survey of consumer preference for new tablet purchases has found the Apple iPad to be the most preferred choice for nearly half of those who intend to buy a new tablet device in the near future. Of the 506 consumers polled by the Yankee Group, 47 percent seemed absolutely sure what their next tablet purchase will be—an iPad. Amazon’s Kindle Fire came in at a distant second with just 7 percent willing to part with their money for an Amazon tablet, while Samsung made up the third slot with 6 percent. What really paints a grim picture for Apple’s competitors is that none could make it past the double figure mark. Asus, Motorola, Acer, Microsoft, and Google all scored just 1 percent. Surprisingly, BlackBerry fared slightly better at 2 percent, even though the company has ruled out any new tablet adventures in the near future. Sony and Dell also scored 2 percent, while HP (who released a very budget Android tablet) managed to evoke the interest of 3 percent of the respondents. A sizeable 23 percent have stated they are still making up their mind on which tablet to buy next, which means it could go to any of the competitors mentioned above. In other worlds, the actual sales figures could be vastly different than what the above results show. While the supremacy of the iPad does seem unshakable at the moment, the ultimate sales report of the others may not be as bad as it seems.

Sovan Mandal (2780 Posts)

is the senior tablet and tech corespondent for He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email

  • William Christopher

    The Novo 9 Spark for $269 is also released this week — and features a Quad Core processor/1.5 Ghz/2GB, along with a 9.7 inch 2048×1536 (Retina) screen – and a powerful 10,000 mAh battery, 32GB Memory, Android 4.1 O/S Jelly Bean, MicroSD memory card slot, the new high end 4K Digital HDMI, a 2 MP Front webcam and a 5 Megapixel Rear Camera with AF and Flash.

    It should be interesting to see how the new Novo Series fares in 2013 as this company gains more presence in the tablet market. The site TabletSprint also includes a promotion right now with a free 500MB monthly Data plan for 4G internet access, including a 4G USB adapter, with all tablets they carry.