One of the great paradoxes in the recent growth in digital and self-publishing is that as more and more authors take advantage of the opportunities for publication that come about, it becomes even harder for one’s work to get the attention of readers. Titles can become lost in the sea of retailers’ sales pages, especially without the support of what limited promotion budgets larger publishing houses can offer.

Whenever companies who offer key services to authors can combine their resources to create an effective portal for self-published authors, it allows writers to make choices for their careers based on trusted names in publishing. Bowker, the North American source for ISBN numbers, has teamed up with one of the most well-known names in author and book publicity, Smith Publicity, to offer promotional opportunities for self-published authors.

“We work with authors of every walk of life, helping them to realize what are often deeply personal goals for success,” said Sandra Poirier-Diaz, president of Smith Publicity in a press release. “The opportunity to support the users of MyIdentifiers is truly exciting for us. We’re eager to meet these authors, spread the word about their books to help them spark sales.”

“We continue to see enormous growth in self-publishing,” said Beat Barblan, director of Bowker® Identifier Services. “These authors have a message or a story to share. They are interested in finding and partnering with trusted resources that will help propel their books to success. Bowker can help by identifying high-quality support and making it easy for them to connect. Smith Publicity is a great addition to this program.”