Audible is one of the largest audiobook stores in the world, and today, they are introducing a new feature that recommends audiobook titles based on Prime Video viewing behaviour. The Audible discovery page will feature a “Based on what you watched recently on Prime Video” recommendations carousel, encouraging listeners to discover new and relevant titles.
This more personalized experience is available to listeners who consume content across both services and taps into the natural connection between book and TV/movie preferences. Audible regularly tracks a rise in listenership following the release of popular adaptations:
- In the two weeks after Reacher premiered on Prime Video in 2022, average daily listening minutes for Lee Child’s catalogue of titles on Audible grew by nearly 80%.
- In the two weeks after The Summer I Turned Pretty premiered on Prime Video, average daily listening minutes for Jenny Han’s catalogue grew by more than 10x.
- After Daisy Jones & The Six debuted on Prime Video last March, the average daily listening minutes of the audiobook rose by more than 2.5X.
- After Red, White and Royal Blue debuted on Prime Video last August, the average daily listening minutes of the audiobook rose by more than 4.3X.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.