Audible Escape, formally known as Audible Romance is a success. It is a standalone subscription service that has over a thousand romance and erotica titles, the type of content that women ravenously consume. In order go grow the service, Audible recently appointed Susan Jurevics to the role of VP & General Manager.
Susan will drive a comprehensive customer experience strategy for Audible Escape by deepening content collaboration around expanding the catalog and introducing short-form stories, as well as enhancing the company’s celebrity engagement and partnerships. As a business, Audible aims to rapidly expand and deliver a superior, first-of-a-kind experience created specifically for the Romance/Love-Story customer – ultimately redefining the category as a whole.
Susan brings a deep content, media and retail background, along with strong entrepreneurial spirit and experience, to Audible. As the former CEO of Pottermore, she oversaw the home of J.K. Rowling’s digital publishing, e-Commerce and entertainment company for Harry Potter and the Wizarding World. Most recently, Susan served as the Global President of natural beauty brand bareMinerals, one of the largest brands in Shisheido Group’s portfolio.
In a statement to Good e-Reader Susan outlined her plans for Escape. “We’re broadening our content offering in Audible Escape to include romantic comedies, short-form audio, cozy classics, advice columns, book-based romance novels, originally-produced content, and more. We’re also excited to continue partnering with the creative community to develop and deliver engaging and uplifting content to our growing audience of listeners.”
“Audible Escape is for audiences who love Love Stories in all their variety. It remains an unlimited listening subscription service and now includes a broader array of content that showcases the power and emotional delight of listening to everything from romantic comedies to classics to short and long-form romance.”
Picture in the article is courtesy of Lovely Escape.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.