Amazon owned Audible is getting serious about podcasts. They have been meeting with talent agencies and producers to acquire new podcast projects. They have already purchased from documentary producer John Battsek, as well as from comedians Kevin Hart and Tiffany Haddish. Audible wants to position themselves as a more enticing destination for podcast fans and to fend off growing audio-storytelling competition, particularly from Spotify.
Spotify recently outbid every other platform and scored The Joe Rogan Experience, which will soon become a Spotify exclusive, meaning episodes’ full audio and video will only be available through the platform starting later this year. Up until now, Rogan’s show has never been available on Spotify, let alone exclusive to any platform.
Michael Kozlowski has written about audiobooks and e-readers for the past twelve years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.