Honda has just released a new Road Readers program, which provides a number of free audiobooks and a large selection of paid content to any and all Honda owners.
Here is how the program works. Any Honda owner can easily access the Honda Road Readers program. First, owners visit the official website of the program www.hondaroadreaders.com and register. Owners will then be directed to download the Honda Road Readers app in the Apple or Android store. Next, owners will either scan or key in their 17-character vehicle identification number (VIN). Honda owners will have access to five free audiobooks per Honda VIN aimed at children 5 to 16 years old for one year, the first being J. M. Barrie’s classic Peter Pan and followed by four other titles of their choice.
The audiobook ambitions for Honda stem from a survey they conducted. They spoke with 1,500 parents with one or more children ages 5 to 16 and learned that 77% of parents think listening to books or stories read aloud is very important for children’s cognitive development and developing listening skills. The survey also revealed that 69% of parents are concerned that their children are spending too much time in front of screens (cell phones, computers and TV). They are equally aware that their children are not reading books for fun and have fewer opportunities to use their imagination these days.