Amazon has been experimenting with the pop-up store concept for a number of years. They have opened up dozens of locations in malls all over the United States. It looks like Amazon intends on opening 30 new locations all over the United States so people can easily buy Kindle e-Readers, Fire Tablets and Echo Speakers for the holidays.
Amazon is on a hiring spree to find temporary and permanent employees, which suggests that the stores could be semi-permanent installations. They are looking for staff in Texas, Washington, New York, Florida and dozens of other States.
Additionally, it looks like Amazon is also looking to hire a major executive to oversee all of the pop-up stores and implement a unified strategy, design and stock each location with more products. Having a dedicated person in charge is a good move if Amazon plans on expanding this program in the coming years.
Amazon has a road-map for their pop-up store concept. They plan on opening 30 by the end of the year and have 100 of them by late 2017. This in in addition to the Bookstores they have Seattle, Portland, Chicago and other markets.