Barnes and Noble has announced that total sales for the holiday period were $953 million, declining 6.4% as compared to the prior year. Comparable store sales also declined 6.4% for the holiday period, while online sales declined 4.5%. Sales softened in December, primarily due to lower traffic. Book sales declined by 4%. One of the contributing factors to the holiday loses were the lack of people buying music and DVDS.
Barnes and Noble is not alone when they reported a lack of people buying books. The entire industry got off to a slow start since Black Friday. NPD Bookscan announced that for the first three weeks of December books saw a 4% to 7% decline and only the last week of the year saw a small gain of 4%, presumably people were buying last minute gifts.