Marvel has released a new digital comic app for the iPhone and iPad that is aimed at an international audience. The development of the app was made in conjunction with iVerse and there is over 100 comics available out of the gate.
Digital Comics right now are not very accessible if you are not a native English speaker. If you look at distribution platforms such as Comixology, DC, Dark Horse, or Image, all of the text is baked into the art frames. This is why it is essential that you pinch and zoom to be able to read small text on a large screen.
This very issue is prompting Marvel to look at the way text is done digitally. The app offers comics in Chinese (Simplified), Chinese (Traditional), Japanese, Korean, Spanish, French, Russian, Hindi, German, Italian, Portuguese and Hebrew. Currently, the Marvel Global Comics App is ranked the number one eBook app for downloads in Russia and South Korea, while peaking at #4 in France and Italy.
Marvel is enjoying tremendous box office revenue overseas and this new deal seeks to capitalize on it. Unfortunately, this app is an afterthought with Marvel and not a priority for the ‘same day digital’ agreements Marvel has with Comixology.