Kobo is giving $5.00 to libraries for every customer they refer to the platform as part of a new program. Overdrive, Baker & Taylor and 3M Cloud are all offering the ability for patrons to purchase eBooks from Penguin and Simon and Schuster. When books are purchased, retailers such as Kobo actually fulfill the order.
If a customer wants to purchase a personal copy of the title – perhaps because the waiting list is too long, or they want permanent access to the eBook – they will simply click “Buy it Now” and be taken to Kobo to purchase the title. Titles purchased via Kobo are for personal use only and cannot be donated to the library’s collection. An 8% affiliate credit of the total purchase amount will be credited back to your library to use toward your digital collection development.
When a customer clicks the Buy it Now button they have different options to buy the title from a few different resellers. Kobo is betting on libraries to promote their ecosystem, rather than the competition with a straight $5.00 referral fee. This credit will be sent straight to the library and is only paid if the customer is new to Kobo, existing users are disqualified.
Michael Kozlowski has written about audiobooks and e-readers for the past twelve years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.