Barnes and Noble is orchestrating the first annual the Readers’ Choice Newsstand Awards. This new program looks at the best magazines published over the last year and allows users to vote on the most compelling ones. Each category has four nominees to choose from and all nominated content will be available to be read for free online with a browser based reader or on your smartphone or tablet.
All of the magazines that Barnes and Noble has selected for the Newsstand Awards will receive a special in-store promotional display at Barnes & Noble stores nationwide for the print edition during the open voting period. If you have a Nook branded tablet, upon visiting the newsstand you will get a chance to check out all of the nominees.
Throughout the voting period, which occurs from October 20th to November 19th, readers can enter into a sweepstakes for the chance to win a fantastic grand prize of a trip for two to New York City and a $500 Barnes & Noble Gift Card, as well as other great prizes including $100 Barnes & Noble Gift Cards and Samsung Galaxy Tab 4 NOOK devices.
I think organizing a contest centered around magazines is a solid idea. There is certainly no shortage of movie, music and television awards. Once in awhile we have awards for the best author or best book, but seldom do we see anything for magazines.
The Newsstand Awards will accomplish a few things. It will give people a chance to discovery the online web-browser to read digital magazines, giving people a reason to subscribe. It also serves as an introduction to the Nook ecosystem of magazines, something that is rarely promoted. Finally, it is interesting simply to check out the shortlist of magazines that the editorial staff at Barnes and Noble has selected.