Digital magazines have really come of age in 2013, thanks to Apple, Google, Amazon and other companies entering the frat to distribute content. The total number of digital magazines downloaded every week has increased from 300,000 per week in 2011 to a staggering two million per week presently. These figures are courtesy of Adobe, whose Digital Publishing Suite powers around 80% of all digital magazine editions currently in circulation.
Adobe has confirmed that over the last year, the total number of subscribers to digital publications has more than doubled to 150 million, representing an increase of 115% over November 2012, and the total unique monthly readership of publications has tripled from October 2012 to October 2013.
Adobe’s head of digital publishing, Nick Bogaty mentioned “The audience is growing very rapidly both in audience size and engagement times, which is great news for the publishing industry in terms of building new audiences for ad businesses.” Crucially, “it seems to represent an opportunity to gracefully transition their business from print to digital.”
So how has digital magazines grown so much in the last year? Well, there are many new entrants to the market that have abandoned traditional printing and moved into the digital realm exclusively. We have also seen Hearst link mega deals with Magster and Rogers Media in Canada launch their Next Issue Service. Finally, as Google Tablets and Phones continue to gain tracktion, their Play Newsstand gives customers viable options to purchase content. Ditto with the iPhone and iPad in conjunction with the Apple Newsstand.