A number of years ago when the iPad became popular, the digital magazine scene was bright and vibrant. A number of companies were leading the download charts and inclusive apps that gave you access to hundreds of publications became standard. When Apple unveiled their Newsstand, companies started developing their own apps to offer unique experiences. Instead of relying on companies like Zinio for distribution, they decided to do it themselves. One of the last magazine companies still standing is PressReader and they just hit a major milestone.
PressReader has just announced that they have they have attained 1,000 magazines. Condé Nast International France has joined PressReader, adding favorite titles – including Vanity Fair, Vogue, GQ and Glamour – to their growing list of top publications like T3, Martha Stewart Living, Men’s Health, Inside Golf, Elle Italia and many more.
In terms of digital magazine distribution, PressReader does things a little bit differently than their competition. On the consumer level they sell a subscription package that gives customers access to over 3,500 newspapers and magazines from 100 countries in 80 different languages. Instead of paying per issue, you can basically read and download as much as you want for a low monthly price. The company also leverages their portfolio directly to libraries, airlines, cruise ships and hotels.
Most of the digital players still in the game normally use proxy services when they market their treasure trove of content to libraries or other sectors. Zinio for example deals with Recorded Books to market their content to libraries, whereas Next Issue and Magzter simply focuses on consumers and not B2B.
I think the one thing PressReader has done really well is establish a strong branding message, no matter what space they are selling magazines and newspapers in. They do everything themselves, without having to lean on 3rd parties to do the marketing for them.