Digital magazine distribution is a growing business with players such as Zinio, PressReader, Magzster vying for market position. Readly is a growing force in Europe with a home base in Sweden and has now expanded into the UK for £9.99 per month.
Readly first setup shop in Sweden in 2012 and has released apps for Windows 8, iOS and Android. The move into the UK comes at an opportune time as the Professional Publishers Association state that digital magazines only account for 2% of the industry. These are figures that should rapidly accelerate with more players entering the market.
The United Kingdom initiative is being spearheaded by Ranj Begley who was the most logical choice for the job. She has an extensive network of contacts in the publishing industry and has spent the last month building a small team. She was the Client Services Director at Dovetail Fulfilment for eight years where she looked after major publishers and grew Dovetail’ client base by 60%. Readly basically hoped to leverage her connections and grow their business in the UK.