Australian based fashion magazine Shop Til You Drop intends to focus on digital, while still publishing four tangible issues a year. The new online edition will be available every two weeks and focus on emerging fashion trends.
Shop Til You Drop was founded in 2004 and is the modern girl’s fashion and beauty bible. It aims to make shopping easier and more accessible for time-challenged women. With a focus on shopping smart, it covers the entire market of fashion, beauty and homewares, providing the reader with the ultimate edit of what she needs this minute – mixing high-end fashion with chain-store must-haves; luxury beauty buys with pharmacy products.
Most of the writing and editorial staff of the magazine will be let go, due to sagging readership base. Instead, they will deal mainly with freelancers to write stories and contribute fashion ideas.
Shop Til You Drop falls under the ACP Magazines banner and it was purchased in 2012 by the German media conglomerate Bauer Media. We are now seeing the entire ACP portfolio undergo drastic changes to remain profitable. Grazia and Madison have shuttered their doors and Elle Australia has launched to take their place.