German artist Christoph Niemann has created The New Yorker’s first-ever animated GIF cover. This is the first time the publication has ever done something like this.
“When I arrived in New York for the first time, it was pouring” said Niemann. “Maybe that’s why, to my mind, there’s no place on earth where being stuck in traffic on a rainy day is more beautiful.”
“One of the ways that he expresses himself recently has been in animated GIFs,” says Françoise Mouly, art director at The New Yorker. Mouly had given thought to using one of his earlier GIFs for the cover, but held off until now.
The New Yorker apparently had big problems integrating the cover and making it work on their website and line of apps for Android and iOS. At one point there were technical issues that caused the GIF to render as a blank space on the web. Mouly says she became “distraught.” But the team persevered and the GIF was brought to life.