Yahoo Travel has undergone a tremendous revision and the website borrows heavy elements from the Yahoo Food digest. You can see a ultra modern theme developing in most of the top properties of Yahoo has the company invests in top-tier writing talent and mixes in advertising alongside original content.
The Yahoo Travel website originally launched in 1997 and remains in the top 10 of global travel sites. The site was neglected for many years with a very basic template but now Yahoo has really gone to town with the design. They have also brought in Laura Begley Bloom, former deputy editor of Travel + Leisure, and Joe Piazza former executive news director for In Touch and Life & Style, to supplement the writing of Yahoo Travel’s Greg Keraghosian, among others. They join Editor-in-Chief Paula Froelich, who joined Yahoo earlier this month.
If you have seen Yahoo Tech and Yahoo Travel you can see an overlapping theme with the way they present written content. It is hard to decipher where the advertisements start and where the real content begins. This is the new mandate from Yahoo across all of their major properties and the company hopes to modernize the way they generate content and news.
In the past Yahoo Travel had news items, timeshare plans, cruises, and a myriad of other services. Now, they are focusing on the three core pillars of car rentals, flights and hotels.