Amazon has announced a new partnership with Alloy Entertainment, a division of Warner Bros. The two sides will publish digitally at first, gauging the market to see if a print run is warranted.
The new imprint, which will also use the Alloy Entertainment name, will publish young adult, new adult and commercial fiction titles. Three titles were released for the Kindle today, as part of the partnership; Imitation by Heather Hildenbrand, Every Ugly Word by Aimee Salter, and Rebel Wing by Tracy Banghart.
Warner Bros is hoping to leverage films, television and media properties it owns to develop original works for the Kindle. Leslie Morgenstein, president of Alloy Entertainment, said: “One of our strengths is working with talented authors to create and develop properties that have mass entertainment appeal. This program is an exciting extension of our business and will allow us to leverage Amazon’s ability to distribute to an incredibly diverse and broad readership.”
“Alloy has a tremendous track record developing stories, like Gossip Girl, Pretty Little Liars and The Vampire Diaries, that our customers love,” said Jeff Belle, Vice President of Amazon Publishing. “We’re thrilled to promote these books from Alloy Entertainment with our Powered by Amazon program. It’s a great fit.”
Warner Bros and Amazon have been working together for quite awhile with the Alloy properties. Kindle Worlds, the officially sanctioned fan fiction publishing initiative has been using Vampire Diaries, Pretty Little Liars and Gossip girls as properties for aspiring writings to craft original stories, set in that particular universe. The solidification of Alloy and Amazon might see some of these authors get proper publishing contracts, but likely we will just see movie and television show tie-ins.