Pulse and Flipboard remain two of the most popular reading apps for iOS and Android. They basically allow you to access your favorites sites RSS Feeds in a very intuitive and touch friendly approach. These two apps are dominating the news segment and Facebook is displeased. The social media giant is going to roll out their own news app called Paper and should be out by the end of the month.
Facebook Paper is part of a multi-year effort from the team behind the News Feed, Facebook’s rich stream of never-ending content that flows down the center of users’ pages, populated with a mix of status updates, shared news stories and paid advertising from companies. The project is being spearheaded by Chris Cox, Facebook’s VP of product.
The technology being employed by Facebook Paper is being cannibalized and repurposed from the acquisition of Push Pop Press in 2011. The company specialized in rich media reading apps and the spirit of their original vision will live on with Facebook Paper.
Not much is known about the news curation aspect of Facebook Paper, whether users will be able to have any control over the content within the app. Paper will reportedly display stories from The New York Times, The Washington Post, and other publications in a visually appealing layout that also mixes in Facebook status updates.