The newspaper industry has lost billions of dollars in the last 10 years in advertising revenue due to Google and has seen a decline in subscriptions. A new report from the Newspaper Association of America paints a bleak picture of revenue in 2013.
The Newspaper Association of America said revenue fell 2.6% to $37.6 billion in 2013. Meanwhile advertising revenue fell 6.5% to $23.6 billion in the same period.
These losses were slightly offset by increases in digital advertising and Paywalls from the New York Times and a myriad of others. This contributed to a 3.7% jump in circulation revenue. Still, digital advertising growth, while not growing as fast as some in the industry have hoped, continued to climb. Mobile ad spending soared 77%, although it still accounts for less than 1% of total newspaper revenue.
In order to build a better future for digital advertising revenue, some companies are betting big on developing their own add exchanges. One initiative that launched last year was the News Corp Global Exchange, that brought together the ad space of 50 websites and mobile/tablet products including Times.co.uk, TheSun.co.uk, NYPost.com, TheAustralian.com.au, MarketWatch.com and News.com.au. It allows advertisers to use one portal to advertise in the entire network, or just a specific publication.