When it comes to getting your daily news fix, most people are reading online instead of watching TV or picking up a newspaper.
A recent Reuters Institute Digital News Report found that 43% of Americans tapped online sources as their “main source of news” compared to 40% for TV, which for decades was the top news source in the nation. It also found that “printed newspapers” are at their lowest point for being a news source, even below social media websites.
Magazines are also declining as circulation has decreased 11.4% this year following a 14.2% drop in the last six months of 2014. The biannual Alliance for Audited Media found that “total paid circulation” for 86 of the 125 top magazines, reported a staggering 71% circulation drop, according to a report in Media Life Magazine.
I think when it comes down to it, people don’t want to pay for news anymore and growth for the print industry is either falling or flat lining.