Zinio has just acquired Audience Media and the marriage between the two companies marks an industry-first in the space between a company focusing on consumers merging with one that focuses on business relationships in the magazine publishing industry.
This acquisition will make Zinio the dominant player in magazine content for mobile devices, as well as expanding their footprint into the digital publishing services space by creating a mobile first experience for consumers that prefer a dedicated magazine app. Zinio will be the industry’s first magazine content aggregator to make white label branded apps for consumers.
The move into white labeling will allow Zinio to leverage their massive experience with developing apps for Android, Blackberry, iOS and Windows 8 to allow other companies to make their own digital storefront. This is similar to what Overdrive has accomplished in the digital book field.
The acquisition of Audience Media will also enable Zinio to expand its publisher service offerings. With the cross-platform editorial content management system (CMS) capabilities enabled by Audience Media, publishers who have struggled to address the software challenges and cost implications of the move from print to digital will now have a seamless way to manage their content and publishing experience across multiple platforms, countries and languages.
The digital magazine market is anticipated to represent a whopping 25% of total circulation by 2016. The Zinio app enables readers to access more than 5,000 digital magazines from titles such as GQ, Wired, Fast Company, National Geographic and many more.