The Toronto Star is one of Ontario’s most prominent newspapers and is gravitating towards the digital realm. Their new replica version basically just mirrors the print edition, complete with local adverts, television listings, and other localized content. It is available today on PressReader and e-readers, such as the Kobo Vox.
“Paywalls are becoming a popular way for publishers to offset lower online advertising revenues, but it’s only half the equation,” said Nikolay Malyarov , vice president of publishing and legal affairs at NewspaperDirect. “Our publishing partners recognize that focusing on core competencies is a proven strategy for managing costs, which is why more than 1,000 of them have chosen SmartEdition technology for their digital editions and PressReader for their applications. This strategy not only saves them money, it adds value to their bundles, giving readers all the quality content of the printed edition, enhanced with powerful digital features, on their device of choice.”